knowledge | insight

Analytics, in our book, is non-negotiable. We will install a line of code on your website that will allow us to analyze all your visitors in a meaningful way. We can tell so much from this installation that will prove out whether our efforts, and yours, are truly working. When we run a campaign, we can see the direct impact nearly immediately. Below is a complete detailing of how analytics work and why you would want them. Trust us. You want an analytical program on your site. Knowledge is insight.

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc., to gauge the traffic and popularity trends which helps in directing our future campaigns.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response. Historically, web analytics has referred to on-site visitor measurement. However in recent years this has blurred, mainly because vendors are producing tools that span both categories.

NanoPlanet is dedicated to finding the newest ways of tracking clicks and client participation. This industry is a constant moving target and we are at the forefront of those changes. We also work in the following areas of internet marketing:

Internet Marketing

  • Display advertising
  • E-mail marketing
  • E-mail marketing software
  • Interactive advertising
  • Social media optimization
  • Web analytics
  • Cost per impression
  • Affiliate marketing
  • Cost per action
  • Contextual advertising
  • Revenue sharing
  • Search engine marketing
  • Search engine optimization
  • Pay per click advertising
  • Paid inclusion
  • Search analytics
  • Mobile advertising

Aspen website design and development, search engine optimization (SEO), search engine marketing (SEM), graphic design, copywriting, email marketing, analytics, graphic design and more.
PO Box 17107 Snowmass Village, CO
Phone: 970-389-0932
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